The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Craft / Writing - Series
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Physical Product / Promotional
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Physical Product / Promotional
The Night is Young
Agency: Publicis Italy / Milan + Good People / Atene + Sizzer B.V. / Amsterdam + Prodigious
Client: Heineken Category: Integrated Branding Campaign
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Direct Marketing
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Use of Technology
Keep Nature Standing
Agency: Landor & Fitch / Paris
Client: IUCN Save Our Species Category: Branding / Rebranding
Anthem
Agency: Apple Marcom + Elastic / Santa Monica
Client: Apple Category: Online Films & Video / Long Form - Single
Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + MJZ / Los Angeles + Pickle Music / New York
Client: Burger King Category: Online Films & Video / Long Form - Single
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Online Films & Video / Long Form - Single
Bring Back Lockdown
Agency: Ogilvy / New York + Work Editorial / New York + Hayden5 / New York
Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
Uber Don't Eats :60
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Long Form - Single
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Utility / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Utility / Ecommerce
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Utility / Ecommerce
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Social Media
One
Agency: BBDO Group Germany / Berlin + WhatsApp Inc. / Menlo Park + BBDO / San Francisco + Iconoclast Germany GmbH / Berlin
Client: WhatsApp Category: Editing / Single
Independent Journalism for an Independent Life - Jordan
Agency: Cut+Run / New York + Droga5 / New York + LFR Productions / New York
Client: The New York Times Category: Editing / Single
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook Category: Editing / Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Experiential / In-Person Events
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Camouflage Against the Machines
Agency: DENTSU INC. / Tokyo + Qosmo, Inc. / TOKYO + Dentsu Creative X Inc. / Tokyo
Client: UNLABELED, NEXUSVII. Category: Storytelling
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Team Up For Excellence - The Film
Agency: FRED & FARID / New York
Client: Rémy Martin Category: Production Design
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Production Design
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Physical Product / In-Market
Liquid Billboard
Agency: Havas Middle East / Dubai + Jack Morton / Dubai
Client: adidas Category: Brand Installations
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Games / Gaming
Sign Planning for a Clinic Embodying its Concept
Agency: 6D-K co.,Ltd / Tokyo + Soichiro Yagi Design Offiec Inc. / Tokyo + NIHON SIGN Co., Ltd. / Tokyo
Client: my CLINIC Category: Spatial Design / Wayfinding
The Mirror - See Me As I Am
Agency: FCB India LLP Advertising Ltd / Delhi + UNAIDS / Geneva + Goodmorning Films / Mumbai
Client: UNAIDS Category: Film
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Innovation & Transformation / Innovation in Public Relations
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Brand Partnerships
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Current Event Response
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago
Client: World Wildlife Fund Category: Online / Streaming Audio Advertising
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Long Form Video / Single
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Integrated PR Campaign
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in IP & Products
Soulfuel™️ Safe Lamp™️
Agency: Joe Public United / Johannesburg
Client: Chicken Licken Category: Innovation & Transformation / Innovation in IP & Products
Strangers
Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client: Airbnb Category: Television & VOD / Long Form - Single
Behind the Mac – Greatness
Agency: Apple
Client: Apple Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan
Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
Out of sight
Agency: Socialclub / Paris + TELESCOPE FILMS / Montreal
Client: GREMM Category: Artist / Brand Collaboration